The initial offering of pink and white Empowerment beads will be released in October 2009, to coincide with the 25th anniversary of National Breast Cancer Awareness Month. Swagger in partnership with Trollbeads, will donate 50% of the proceeds from the sale of each Empowerment bead to organizations dedicated to finding a cure for breast cancer.
One of the most exciting things Trollbeads did was that in order to include all consumers in this worthy cause, they designed and manufactured Empowerment beads to fit Trollbeads bracelets as well as similar beaded bracelets (pandora, chamilia, etc). Go Trollbeads!
Trollbeads said "It is our hope that the beads’ message of love and support will strengthen all those affected by this disease."
We will let you all know as soon as the beads get to Swagger!
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